Tag Archives: Ori Brafman

How Easily Are You Swayed?

I’m on a roll. I just finished another book in my ever-growing queue. Written by brothers Ori Brafman and Rom Brafman, Sway: The Irresistible Pull of Irrational Behavior is a short but sweet New York Times Bestseller about the psychological and sociological forces that frequently sabotage logic and decision-making in our personal and professional lives. Most [...]

Read More
Follow

Get every new post delivered to your Inbox.

Join 36 other followers